I am too excited to share all about this brand with you. When I thought about the #MadeinNigeria series, I came up with the list of brands to feature. I came across Osuare and fell in love with the authenticity in our culture through the hand crafted designs. In this life, growth happens when you move out of your comfort zone and take risks. I contacted them, blogged with the amazing pieces and got to know more about the brand. The brand has been featured in many publications and worn by many public figures.
What do you think about my new hair-do, i wanted something that would complement the african heritage that oozes out from the pieces. I am wearing a piece from the Unbroken SS16 Collection and paired with pearl earrings and black shoes. This is definitely a piece I can rock to a wedding? Would you?
Dress by Osuare | Shoes by Christian Louboutin | Earrings by Nuella Michaels | Makeup by Stephanie Ani | Photography by Tobi Olajolo | Location: HSEGOURMETCUISINE | Hair by Beautybyqueen
Tell us about yourself?
My name is Osua Egbuonu and I am the creative director of the brand Osuare. The name of the brand is inspired by my name. I am from Benin City, the southern part of Nigeria but reside in Lagos.
When did you start your brand and what was your inspiration? Did you got to fashion school?
The brand was started in 2010 and is inspired by a cosmopolitan culture that has pervaded Africa in recent times. I did not go to a formal fashion school but I have an artistic back ground like the knowledge of tye dye, beading etc.
What makes you different from other brands?
What makes Osuare from other fashion brands is its acknowledgment of traditional African influences in fashion, and infusing these ideologies into its creation.
Which Fashion week has the brand been involved in? How did it feel?
The brand has showcased at ‘South African Fashion Week, Johannesburg’. We work with a brand consultant whose job is to create visibility for the brand & pursue opportunities that are viable for the brand. Showcasing in South Africa was one of the highlights of our growth as a fashion brand.
Any advice for upcoming designers that would love to showcase at a fashion week event?
Our advice to young designers who want to showcase at any fashion show is work on being original in their designs and finishing and also being consistent.
What challenges have you faced running the brand?
The challenges are the usual challenges that most entrepreneurs in Nigeria face.
What fashion trends have influenced the brand?
The brand is largely influenced by a juxtaposition of African heritage with Modern trends.
Want to know more about the brand and see the collections, Click here.
Thank you Osuare for your time.
Have a beautiful weekend 🙂